Campaign Setup & Planning

Campaign Setup and Budgeting
This feature allows the user to define a media campaign to market a particular product towards specified demographics within a certain time frame. The budget can be defined for the campaign overall, as well as for particular markets and stations.

Response Data and Benchmark Definition
This allows the user to define all response data that will be gathered and, ultimately, reported on. The user can also set campaign benchmarks in terms of cost per order, cost per call, sales to spending ratio and various other measurements.

Historical Query to Aid Campaign Planning
When setting up a new campaign in MMS, the user can search for similar campaigns that were run in the past. These campaigns may have been run for products in the same industry as the current campaign, or they may have targeted a similar demographic. Once similar campaigns have been identified, the user can view what markets, stations and dayparts yielded the greatest success for those campaigns.