Media Buying

In MMS, media buying can be done for both short and long-form media, and can be done on a per inquiry basis:

Short-Form
MMS allows the user to schedule all aspects of a short-form media buy, including flight dates, rate, daypart, frequency, programming, and billing details. Daypart and rate history is saved for each station and length, to facilitate easy entry of new buys.

Long-Form
MMS allows long-form media to be scheduled as “inventory,” as is common in the direct response business. This allows the user to buy blocks of long-form media in advance, and then distribute it to clients as needed.

Per Inquiry
MMS allows the user to set up “PI” arrangements with clients and stations, in which various response types (orders, upsells, etc.) trigger a specific charge to the client and payment to the station.