EDI/Traffic

MMS offers full traffic functionality, including setup of toll-free numbers, distribution of traffic and dubbing instructions, importation of spot and response data and sourcing of response data to spots.

Automatic import of daily spot and response data
With MMS, you can easily upload data each day, accommodating a variety of file formats sent by different vendors. Spots or responses which do not match valid codes are captured in a separate screen, where you can properly source them.

Matchback
This feature automatically sources response data to stations and spots, based on many factors. These include phone number, URL, time and location of response, and stations’ coverage and audience. This is especially helpful with vanity numbers. You can also set sourcing options for individual campaigns.

EDI (Electronic Data Interchange)
MMS makes it easy to create and send various items to external parties. Broadcast orders, traffic instructions, dubbing orders and more are easily generated, using data previously entered in MMS. They are then faxed or e-mailed directly from your desktop, using address info from the MMS contact database. A history log records outgoing faxes and e-mails.