Media Management System

Initial Setup and Budgeting

You can set up a media campaign to market a product or service towards specified demographics within a certain time frame. The budgets (campaign or weekly) can be defined for particular markets and stations.

Response Data and Benchmark Definition

You can define what kind of response data will be gathered and, ultimately, reported on. This can include calls, orders, upsells, multi-pays, rush shipping or anything else that applies. You can also set campaign benchmarks such as allowable cost per order, cost per call, MER and other metrics.

Historical Query to Aid Campaign Planning

When setting up a new campaign in MMS, you can search for similar campaigns that were run in the past. These campaigns may have been run for products in the same industry as the current campaign, or they may have targeted a similar demographic. Once similar campaigns have been identified, you can view what markets, stations and dayparts yielded the greatest success for those campaigns.

In MMS, you can buy short-form and long-form media, and you can even do so on a per inquiry basis:

Short-Form

You can schedule all aspects of a short-form media buy, including flight dates, rate, daypart, frequency, programming, and billing details. Daypart and rate history is saved for each station and length, to facilitate easy entry of new buys.

Long-Form

You can treat long-form media as “inventory,” as is common in the direct response business. This allows you to buy blocks of long-form media in advance, and then schedule it for clients as needed.

Broadcast Orders

Broadcast orders, revisions and cancellations are emailed or faxed to stations, automatically addressed to the correct person, based on data in the MMS media contact manager.

MMS allows you to set up “PI” arrangements with clients and stations, in which various response types (orders, upsells, etc.) trigger a specific charge to the client and payment to the station.

You can send periodic reports to stations, showing how much money they are owed, and to the advertiser, showing how much payment is due, based on response data.

MMS offers full traffic functionality, including setup of toll-free numbers, distribution of traffic and dubbing instructions, import of spot and response data and sourcing of response data to spots.

Toll-Free Inventory

With the 800 inventory feature, you can import available phone numbers from various call centers and assign them to specific media as needed.

Automatic import of daily spot and response data

With MMS, you can easily import data each day, accommodating a variety of file formats sent by different vendors. Spots or responses which do not match valid codes are captured in a separate screen, where you can properly source them.

Matchback

This feature automatically sources response data to stations and spots, based on many factors. These include phone number, URL and time and location of the response. This is especially helpful with vanity numbers. You can also set sourcing options for individual campaigns.

Quick snapshot of daily activity

One screen combines schedule, spot and response data for easy analysis.

“Problem” spots are automatically highlighted

Spots that aired outside of the scheduled daypart, or in excess of the scheduled frequency, appear red and with a default cost of $0.

Hourly grid depicts response curve

View the timing between spots aired and calls received.

In MMS, you can use a wide variety of predefined reports, or you can design, name and save your own customized report layouts. Either way, reports in MMS help you optimize your media buying strategy and justify media spending to advertising clients. Furthermore, if you are a media agency, you can give limited reporting access to your advertising clients, providing them with their own usernames and passwords.

All reports can be exported to Excel for further modification.

For examples of reports you can create in MMS, see Flex Report and Predefined Reports below.

Predefined Reports

The predefined reports in MMS are easily created with just a few clicks and offer a wide variety of campaign information. A few examples include:

• Daily Analysis: The Daily Analysis report offers a wide variety of metrics, reported as a daily trend.
• Creative Analysis: The Creative Analysis report offers a wide variety of metrics, broken down by creative.
• Station Analysis: The Station Analysis report offers a wide variety of metrics, broken down by station.
• Daypart Analysis: This report lets the buyer know which days and times provide the best results.
• PI Reports: MMS PI Reports can be sent to clients, to show how much they owe for response activity, or can be sent to stations to show how much they are owed.
• Media Schedules: The Media Schedule report shows upcoming media spending by market, station, daypart and other criteria.
• Accounting Reports: MMS offers a wide variety of accounting reports to show transaction history, payments due to stations, media not yet billed to clients and more.
• Pie Charts: The pie chart breaks down spending, response or ratings data by market, station, creative or other criteria.
• Bar Charts: The bar chart shows spending, response or ratings data as a trend over time, and can break the data down by market, station, creative or other criteria.
• Line Graphs: The line graph shows spending, response, cost per order, ratings and other data as a trend over time, and can break the data down by market, station, creative or other criteria.
• Allowable Report: This report virtually seperates media that exceeds established performance benchmarks from media that falls short of them.
• Questionable Spots Report: The Questionable Spots report identifies aired spots that did not generate an acceptable response.

Many more...

Flex Report

With the Flex Report, your own customized report designs require a simple, one-time setup. Each design can be given a unique name and then selected from a list when running future reports. Scroll down to see just a few examples of reports that were created with the MMS Flex report.

• MER by Station
• Long Form Airing Analysis
• Call to Order Conversion
• Upsell Report
• Ratings Report
• Preemption Report

With the MMS Accounting module, you have complete control of accounts payable and receivable in relation to your DR campaigns:

• You can set client commission and agency discount for each individual schedule.
• Station invoices can be imported electronically.
• Buyers can approve aired spots for billing and payment while reconciling station affidavits.
• Credits from preemption or overpayment can be applied to future transactions or refunded in cash.
• Transactions can be exported to most major accounting systems.

If you are a media buying agency, MMS offers a reporting portal for your clients, which allows you to selectively give them access to reports. This allows your clients to run their own live reports, thus saving you a great deal of time in answering their inquiries and preparing reports for them