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News - Press Release
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Last Second Media Licenses MMS |
Las Vegas, NV, February 11, 2006 -- Last Second
Media has licensed a new Media Management System (MMS) from defense contracting
firm InfoTech of New York City. After hearing raves from our Big Agency colleagues
in Boston about this ASP solution custom designed for medium and large agencies,
we're reinvesting into this multi-featured platform.
HERE'S HOW THE REPORTING & DATABASE SYSTEM WORKS: The Media Management System
provides users with a wide array of reports in order to allow our media buyers to
optimize their buying strategy and to justify results to advertising clients. MMS
provides several pre-designed reports, as well as a flexible report writer that
allows users to design their own reports. Furthermore, reports can be exported to
Excel for further modification. MMS also offers a client reporting portal, which
allows the MMS user to selectively give their clients access to reports. This allows
those clients to run their own live reports, and thus saves the agency a great deal
of time in answering client inquiries and preparing reports for them.
Some of the standard MMS reports include: 1. Allowable Report – This report
visually separates media that exceeds established performance benchmarks from media
that falls short of them. 2. Daypart Analysis – This report lets buyers know
which times of day provide the best results. 3. CPO Report – This report emphasizes
performance in terms of cost per order, cost per call or “cost per anything”
that the user feels is relevant. 4. Ratio Report – This report measures performance
with an emphasis on sales to spending ratio. 5. Spending Report – This report
compares media scheduled to media aired, to give the buyers an idea of preemption
levels. 6. Spending Pie Chart – This is a pie chart that breaks spending down
by market. 7. Spending Bar Chart – This is a bar chart that breaks spending
down by creative. 8. CPO Graph – This is a line graph that visually depicts
trends in CPO, CPC or other performance measures.
If you’d like to find out more about Last Second Media please call 800-334-4500
or go to www.lastsecondmedia.com
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