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News - Press Release
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InfoTech’s Media Management System
Integrates with TELETRAX for In-Depth Analysis of Direct
Response TV Advertisments
System Compatibility Enables Unparalleled Analysis Throughout
Media Planning Lifecycle |
NEW YORK, March 14, 2006 -- In
a significant advancement for industry-wide media planning
practices, Teletrax, the global media intelligence service,
today announced it has integrated its broadcast tracking results
within InfoTech’s Media Management System (MMS), a Web-based
software solution for direct response campaign management and
analysis. A subsidiary of Medialink Worldwide Incorporated (Nasdaq:
MDLK), Teletrax™ is the first and only global digital video
monitoring and media asset management service that provides
vital television intelligence to video content providers such as
entertainment companies, news organizations, TV syndicators, and
the advertising industry.
With robust technology that detects broadcast, cable and
satellite television airings, Teletrax offers advertisers and
direct response marketers comprehensive coverage of all forms of
TV advertisement placements. The Teletrax service provides
direct response firms with unparalleled speed and accuracy in
the tracking of commercials and long-form advertisement
programming, commonly known as ‘infomercials’, resulting in
optimized use of advertising campaign data.
The integration of Teletrax’s monitoring and reporting system
with MMS provides direct response media agencies and large
marketing companies with easier data integration and greater
speed in information delivery. Electronic spot and response
advertising data is uploaded directly to MMS from third parties
and automatically integrated with buy data for instantaneous
access and analysis.
“The Media Management System features a flexible tool that
allows information to be imported from just about any provider,
but including Teletrax’s file standard as a pre-defined format
in our system puts our clients one step ahead when they start
importing spot data,” said Derek Viglianti, InfoTech’s EVP of
Media Management Solutions. “These combined services enable
clients to achieve a higher standard in terms of bottom-line
efficiency.”
“Teletrax’s integration with InfoTech enables media agencies to
verify the full lifecycle of the campaign process, from planning
to media buying and reporting accountability, which traditional
systems do not allow,” said Andy Nobbs, president of Teletrax.
“Data is automatically combined in real-time, enabling clients
to access the results as soon as they are available and allowing
for the more timely analysis of campaign performance for an
overall enhanced planning process.”
Launched in 2002 as a service developed by a joint venture
between Royal Philips Electronics of the Netherlands (NYSE: PHG)
and Medialink, with an underlying technology that is patent
protected both by Philips and Digimarc Corp. (Nasdaq: DMRC),
Teletrax’s technology embeds an imperceptible and indelible
digital watermark into video whenever it is edited, transmitted,
broadcast or duplicated.
A global network of decoders, or “detectors,” then captures all
occurrences of the embedded video being transmitted via
satellite, cable or terrestrially and generates tracking reports
for the content owners. Reports of individual broadcast airings
are delivered online in near real-time to each client’s
custom-designed portal or in data file transfers. Each client’s
broadcast activity is updated dynamically, 24 hours a day,
enabling clients to respond immediately to reported results such
as changes in end-user preferences or detections of unauthorized
use.
Teletrax currently maintains a proprietary network of detectors
that monitor the television broadcasts of over 1,100 channels
worldwide. Its expanding U.S. footprint includes the top 150
markets, representing more than 90% of all U.S. television
households. Its international network monitors nearly 200
channels being broadcast from 50 nations and is comprised of 12
monitoring stations in North America, Europe, Asia, Australia,
the Middle East and South America.
Entertainment, news and media organizations both within and
outside of the United States that are also using Teletrax for
the tracking of news video, advertising or promotional content
include Euro RSCG 4D DRTV, BBC, Buena Vista Television, ABC
Television Network, Tribune Entertainment, NBC News Channel, The
NBC Agency, NBC Universal Domestic Television, Reuters
Television, Advanced Results Marketing, Mercury Media, Media
Review International, Internet Broadcasting Systems, and
Medialink. A number of other companies are also in active trials
with the Teletrax service.
About Teletrax:
Teletrax (www.teletrax.tv) is the world’s first global video
broadcast monitoring and video asset management service.
Launched in 2002, Teletrax provides clients with video
watermarking services that enable them to precisely track and
monitor where, when and how their content is being aired via
cable, satellite and terrestrially. Clients can easily evaluate,
respond to and manage broadcast information relating to their
video content through Teletrax’s Web-based reporting tools.
Teletrax yields critical media intelligence that is of proven
value to motion picture studios, news organizations, network and
syndicated TV programmers, TV sports producers and distributors,
brand marketers, corporate communicators, and advertising and
public relations agencies. Teletrax is headquartered in London,
has offices in New York and Hollywood, and maintains its
operations hub in Norwalk, Connecticut.
About InfoTech:
InfoTech (www.infotechfb.com) is a New York City-based software
house and systems integration company, with a focus on five main
practices:
- Media Management Solutions
- Financial Services Software
- Federal/DoD Systems
- Application Development & Integration
- IT Outsourcing
InfoTech’s Media Management System is a complete solution for
automating direct-response campaign management across various
media, including broadcast, print, Internet and more. The system
is fully Web-enabled, to allow use from virtually anywhere.
About Medialink:
Medialink is a global leader in providing unique news and
marketing media strategies and solutions that enable
corporations and organizations to inform and educate their
target audiences with maximum impact on television, radio,
print, and the Internet. The Company offers creative services
and multimedia distribution programs including video and audio
news and short-form programming, press release newswire
distribution, and photography production and digital
distribution. Through its subsidiaries, Medialink also provides
Teletrax™, a global television tracking and media asset
management service to help clients determine return on
investment from their programming and advertising efforts. Based
in New York, Medialink has offices in major cities throughout
the United States and an international hub in London. For
additional investor and financial information, please visit the
Investor Relations section of the Company's Web site (www.medialink.com). |
| ### |
With the exception of the historical
information contained in the release, the matters described
herein contain certain “forward-looking statements” that are
made pursuant to the Safe Harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements in this release are not promises or guarantees and
are subject to risks and uncertainties that could cause our
actual results to differ materially from those anticipated.
These statements are based on management’s current expectations
and are naturally subject to uncertainty and changes in
circumstances. We caution you not to place undue reliance upon
any such forward-looking statements, which speak only as of the
date made. Actual results may vary materially from those
expressed or implied by the statements herein. Such statements
may relate, among other things, to our ability to respond to
economic changes and improve operational efficiency, the
benefits of our products to be realized by our customers, or our
plans, objectives, and expected financial and operating results.
Forward-looking statements may also include, without limitation,
any statement relating to future events, conditions or
circumstances or using words such as: will, believe, anticipate,
expect, could, may, estimate, project, plan, predict, intend or
similar expressions that involve risk or uncertainty. These
risks and uncertainties include, among other things: our recent
history of losses; our ability to achieve or maintain
profitability; potential regulatory action; worldwide economic
weakness; geopolitical conditions and continued threats of
terrorism; the receptiveness of the media to our services;
changes in our marketplace that could limit or reduce the
perceived value of our services to our clients; our ability to
develop new products and services that keep pace with
technology; our ability to develop and maintain successful
relationships with critical vendors; future acquisitions or
divestitures, which may adversely affect our operations and
financial results; and increased competition, which may have an
adverse effect on pricing, revenues, gross margins and our
customer base. More detailed information about these risk
factors is set forth in filings by Medialink Worldwide
Incorporated with the Securities and Exchange Commission,
including the Company’s registration statement, most recent
quarterly report on Form 10-Q, most recent annual report on Form
10-K and other publicly available information regarding the
Company. Medialink Worldwide Incorporated is under no obligation
to (and expressly disclaims any such obligation to) update or
alter its forward-looking statements whether as a result of new
information, future events or otherwise.
If you’d like to find out more about Teletrax, please visit www.teletrax.tv
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