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News - Press Release
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InfoTech Introduces Media Analysis
Platform on Web-Enabled PDAs
Real-Time Media Campaign
Information Made Available – Anytime, Anywhere |
LAS VEGAS, NV – August 30,
2006 -- InfoTech, makers of the Media Management System
(MMS) for direct response advertisers and agencies, has released
MMS PDA. The new reporting platform allows media campaign
managers to view real-time media performance data on their
Blackberry™, Treo™ or any other Web-enabled PDA of their choice.
Users can immediately track media spending, response results,
efficiency ratios and a wealth of other information with just a
few intuitive clicks – anytime, anywhere. The new MMS PDA
platform is offered to all MMS clients at no additional cost.
InfoTech recently added this PDA functionality to several
existing MMS clients, and has already received an overwhelmingly
positive response. Offering 24/7 access to the depth and breadth
of MMS’s existing offerings through the use of a Web-enabled PDA
provides media managers with the flexibility to make informed
decisions - in and out of the office.
"Having this information at my fingertips, whether I am in a
meeting or on a plane, gives me a real step-up on the
competition," said Dr. Nadia Ashrafian, CEO of Capital Media.
"MMS has always kept us on the cutting edge of technology. MMS
PDA is the latest example of how this technology is applied
towards optimizing business results," said Andrew Gordon,
President of Direct Impact Group.
InfoTech’s unique, Web-based Media Management System for direct
response media agencies and large marketing companies enables
the latest integration of office technology, including the
ability to send broadcast orders, traffic and dubbing
instructions, to import spot, response and station invoice data,
and to export data to accounting systems.
"We always try to gauge the needs of our clients," says Derek
Viglianti, InfoTech's EVP of Media Management Solutions.
"Instant, portable access to critical campaign data was one need
that many clients conveyed to us. MMS PDA is our response to
that need."
Headquartered in Midtown Manhattan, InfoTech is a software house
and systems integration company offering a variety of technology
and business solutions in the five following practice areas:
- Media Management Solutions
- Financial Services Software
- Federal/DoD Systems
- Application Development & Integration
- IT Outsourcing
InfoTech is a Microsoft Certified Partner (last certification
2006/7). For further information, please visit
www.infotechfb.com, or
call (212) 245-4222.
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MEDIA CONTACT:
Richard White
Linden, Alschuler & Kaplan Public Relations
(212) 575-4545
rwhite@lakpr.com |
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