InfoTech, a leading software house and system solutions company has delivered MarketTrax, a customized direct response campaign management system, to JWTAction. This comes after JWTAction contracted with InfoTech for a survey and analysis of its unique needs. “We started by thoroughly reviewing InfoTech’s Media Management System, and we found it to be the best direct response solution on the market,” said Carol Howell, JWTAction’s EVP, Business Director. “We decided that with some customizations, MMS would be perfectly suited to our unique way of doing business.”
Matti Kon, InfoTech’s president and CEO, stated “The customizations built by InfoTech were quite an extensive system re-engineering project to ensure that the newly developed system, MarketTrax, would fit JWTAction’s and their clients’ specific needs. They were delivered in a timely fashion and in accordance with an aggressively defined timetable. This was possible due to the inherent flexibility of MMS and because the system was originally designed to accommodate ongoing change and various business models. In addition to customizing the functionality of the system, InfoTech’s design team also re-branded the product, which gave it a unique look and feel, specifically customized for JWTAction. We are proud to have been selected by JWTAction for this project and are grateful for the opportunity to work with such a professional media team.”
“Working with JWTAction has been a great experience,” said Derek Viglianti, InfoTech’s EVP of Marketing Systems. “Their team has a vision, which results from their commitment to client service. Their ability to articulate that vision made it that much easier for us to build MarketTrax.”
JWT Action is the leading fully-integrated, end-to-end shopper marketing and experiential marketing agency. From strategic planning for shopper, local and direct marketing, to customized media plans for national and local markets, our agency teams are focused on solutions that build brands and connect with shoppers. Additional information can be found at www.jwtaction.com
InfoTech Solutions for Business, Inc. (InfoTech) is a privately owned software house and system integration company with a variety of products, IT services and business practices. Headquartered in midtown Manhattan, with satellite offices in the U.S. only, InfoTech is a Microsoft Certified Partner and GSA approved contractor with multiple credentials and certifications. The company’s clients include some of the most prestigious banks, media companies, government agencies, and small to mid-size companies representing a wide range of industries. Additional information can be found at www.infotechfb.com or by contacting InfoTech at (212)245-4222.