InfoTech, a leading software house and system solutions company, with headquarters in New York City and programming facilities in North Dakota, announces the successful completion of the integration between its Web-based Media Management System (MMS) and Media Monitors’ spot monitoring data.
“MMS has a very flexible design that allows it to import spot monitoring data from a wide variety of sources in a wide variety of formats” said Derek Viglianti, InfoTech’s EVP of Marketing Systems.
“This is a great advantage for our users, because it allows them to work with just about any data provider without the need for customization. When we teamed up with Media Monitors and learned about their data format, we were not surprised to see that it was already importable into MMS. Of course, we are excited about what this means for our clients who would like to use the spot monitoring services offered by Media Monitors.”
Media Monitors is the leader in radio spot monitoring (MRC accredited), Newspaper Ad TrackingSM, Broadcast TV and Local Cable TV and provides sales and marketing tools for media research firms and advertising agencies. Our patented broadcast monitoring technology reviews top-rated advertising media in major markets. It’s our combination of expert human attention coupled with highly-sophisticated computer software that allows you to create same-day online reports anytime you want them, 24 hours a day. Media Monitors provides competitive intelligence information for markets in the United States, Canada, United Kingdom, Australia, India and South Africa.
Using the patented technology of Media Monitors, Sales Executives can have details on a particular advertisement or an entire campaign at their fingertips in seconds. Every day, Media Monitors matches audio to fingerprints of millions of radio, TV and cable commercials and scans hundreds of newspapers for ad data. All this information is available on the easy-to-use web site of Media Monitors.
Contact: Frank Cammarata, 914-259-4718, firstname.lastname@example.org
InfoTech Solutions for Business, Inc. (InfoTech) is a privately owned software house and system integration company with a variety of products, IT services and business practices. Headquartered in midtown Manhattan, with satellite offices in the U.S. only, InfoTech is a Microsoft Certified Partner and GSA approved contractor with multiple credentials and certifications. The company’s clients include some of the most prestigious banks, media companies, government agencies, and small to mid-size companies representing a wide range of industries. Additional information can be found at www.infotechfb.com or by contacting InfoTech at (212)245-4222.