WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce the integration of WO Central, the industry’s first, single-source solution for media buyers to purchase TV advertising directly from WideOrbit clients, with InfoTech’s Media Management System (MMS). This integration delivers a streamlined, automated buying process for long form direct response media and will help significantly improve efficiencies and profitability for media buyers and sellers.
InfoTech’s MMS is a unique, web-based solution that allows direct response media agencies and advertisers to easily manage both short form and long form media campaigns. WO Central is the industry’s first online ad marketplace that directly connects media agencies and advertisers with thousands of media sellers (WideOrbit client stations and networks). The integration of WO Central and InfoTech’s MMS significantly simplifies and improves the long form direct response media buying process for agencies and advertisers by automating processes and delivering streamlined, error-free transactions across offer submission, price negotiation, order tracking, revisions and accounting.
“Media buyers who leverage the cutting edge integration of WO Central and InfoTech’s MMS will enjoy a strategic advantage in the marketplace,” said Derek Viglianti, EVP of Marketing Systems for InfoTech. “Importing purchased media from WO Central will save our clients a great deal of time and prevent errors, while allowing them to optimize the performance of their direct response campaigns, by using powerful analytical tools in MMS.”
“This key integration between WO Central and InfoTech’s MMS will significantly improve the transactional process of buying and selling long form direct response media for our mutual clients,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “WO Central now provides integration with the top three direct response media buying systems and we’ll continue to enhance it to help improve the efficiency and profitability of buying and selling media.”
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,700 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $30 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; Paris, France; and Gothenburg, Sweden.
InfoTech Solutions for Business, Inc. (InfoTech) is a privately owned software house and system integration company with a variety of products, IT services and business practices. Headquartered in midtown Manhattan, with satellite offices in the U.S. only, InfoTech is a Microsoft Certified Partner and GSA approved contractor with multiple credentials and certifications. The company’s clients include some of the most prestigious banks, media companies, government agencies, and small to mid-size companies representing a wide range of industries. Additional information can be found at www.infotechfb.com or by contacting InfoTech at (212)245-4222.