MMS has always kept us on the cutting edge of technology and with the MMS PDA you can access critical data anywhere and at any time so you can make sound analysis on the fly. This is only one example of why the direct response industry should adopt MMS as a standard. One thing that has always impressed me, and which has helped us a great deal, is the fact that MMS is a true, Web-based system. This has helped us run our business smoothly, while our buyers work simultaneously from various states. This is not offered by the other systems in the DR space.