We brought InfoTech’s MMS on board in 2003, and from the beginning it was evident that MMS is much more than a typical software system for media buying and reporting. We realized that it is actually an instrument that not only serves our direct response business needs, but also integrates easily with other systems and incorporates other business processes, providing a smooth interaction of our various business aspects. Moreover, we love the fact that InfoTech’s MMS team has a great understanding of the direct response business, and given the structured design of the system, they were able to very quickly turn around our various customization requests.