Blog Archives

Media Management System’s Accounting Capability

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Accounting

MMS’s accounting capabilities allow you to leverage on media data already in MMS, in order to save time recording transactions, tracking credits and populating QuickBooks Online with A/R and A/P data. The accounting functions of MMS include, but are not limited to:

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Set client commission and agency discount for each media schedule
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Record invoices from stations and other media vendors
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Electronically import station invoices...

Media Management System’s Customizable, Dynamic Reporting

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Customizable, Dynamic Reporting

MMS’s customizable, dynamic reporting capabilities allow you to optimize your media buying strategy and justify media spending to advertising clients. Furthermore, if you are a media agency, you can give limited reporting access to your advertising clients, providing them with their own usernames and passwords. Some of the key reporting functions include, but are not limited to:

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Measure media performance by a variety of metrics, including cost per call, cost per order, cost per lead, MER or anything else you can define

Media Management System’s Traffic Capability

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Traffic

MMS’s traffic capabilities include setup of toll-free numbers and URL’s, traffic and dubbing instructions, import of spot and response data, and much more. These include, but are not limited to:

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Populate available 800#’s in inventory
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Assign 800#’s, URL’s and tape codes to media
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Distribution of traffic instructions
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Distribution of dubbing instructions

Media Management System’s Media Buying and PI Contract Capability

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Media Buying and PI Contracts

MMS’s media buying and PI contract capabilities include short form and long form for TV, radio, print, online and other media.

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Enter and modify short form and long form buys
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Import buys from various sources, such as Strata, WideOrbit’s WO Central, Excel sheets and other data files
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Quickly revise or cancel media buys that are not meeting expectations

Media Management System’s Campaign Setup and Media Planning Capability

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Campaign Setup and Media Planning

MMS’s campaign setup and media planning capabilities allow you to execute some of the key functions required for every successful media campaign. These include, but are not limited to:

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Define what product or service you are advertising
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Define when you will advertise it
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Specify the target demographic
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Set your media...
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